Product copywriting with Mollie

When Mollie brought me in to help update several parts of their website, including key landing pages such as the Mollie Dashboard, the assignment was straightforward: take detailed product briefings and turn them into crisp, structured, conversion-minded copy.

The Dashboard page was a good example of this. This is one of the key components of the Mollie ecosystem and is used by a surprisingly broad audience, from small retailers to large enterprises across multiple markets. Explaining a tool with that level of different use cases requires restraint. The story needs to be sharp without being shallow while also still aligned with how very different customers actually use it.

The same applied to the integrations work. Each integration comes with its own technical nuances, but on a public-facing page, the reader shouldn’t feel that complexity. The job is to make the offering understandable in seconds: what it does, who it’s for, and why it matters. In that sense, the work is less about writing “marketing copy” and more about making technical products legible to the people who might actually use them for their business.

This type of project is where good product copy proves its value. When the structure is right, when the hierarchy of information makes sense, and the language is informative yet conversion-driven, the page simply works better. This is also what their early analytics showed.

I’m glad to add Mollie to the list of companies I supported in 2025, alongside Action, HarperCollins, Gibson, Inc., and others. It’s been a good year for me, and I am already excited about an upcoming project in 2026.

If your company is working on new product pages, integrations, or UX-driven content in 2026, I would love to get in touch.
Contact me here.